• Fashion empire grows online

    16th August

    When Sydneysider, Tessa Durack moved to Darwin several years ago little did she know that the experience would lead to her owning and running a successful online women’s apparel business. During her time in Darwin Tessa started the Frond Store, a bricks and mortar retail shop that sold carefully selected women’s apparel that appealed to the laid back aesthetic of the tropical…

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  • How to choose an Email Service Provider

    15th August

    Many businesses handle their own email marketing inhouse, with varying rates of success. Others seek to grow their business – irrespective of their size – by outsourcing to experts - Email Service Providers (ESP). Email service providers can help businesses with services that are not available inhouse such as expertise in list management, surveys, tracking and analytics. It takes…

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  • SEO updates your business needs to know

    14th August

    Your business needs to be found online by your target market. You also need to have a user-friendly online presence. These two principles should underpin your online marketing strategy. One way to do that is to keep an eye out on SEO trends while addressing user friendliness through sound web design. Sounds deceptively simple doesn't it? Here are some trends in the SEO landscape that may help…

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  • Social media builds customer retention

    13th August

    It can be seven times more expensive to acquire a new customer than it is to retain an existing one. This makes customer retention a smart practice. Enter social media, a relatively low cost means of B2B and B2C communication requiring almost no physical assets. Within its virtual framework, social media can reach and influence your customer base at a fraction of the cost of traditional…

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