• Web design drives success at Ethos Corporation

    30th June

    When Ethos Corporation, an Australian executive recruitment business needed to sharpen its website presence to attract the right applicants to its advertised positions, it knew who to turn to. Fatpublisher had created the original Ethos corporate website some five years earlier which had served the company well. Over time Ethos determined that a more effective way to offer value-add to its…

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  • Bowermans improves sales with Adwords

    29th June

    Bowermans Office Furniture has seen a steady growth in its sales figures since the implementation of the comprehensive Google Adwords strategy supplied by Fatpublisher. The company has experienced an improvement of its click through rate by 360.78 per cent and reduced its average cost per click  by 67.95 per cent. Google advertising now plays a major part in driving business to the…

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  • How to keep 'em shopping

    28th June

    Shopping cart abandonment is a nightmare for online retailers. Many customers place items in the shopping cart without completing the purchase for a variety of reasons. The global rate of abandonment is staggering. According to Baymard, an average figure for the global cart abandonment rate at the time of writing was 67.91 per cent. This represents some $4 trillion worth of lost sales…

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  • Pinterest for business

    27th June

    Pinterest, the online scrapbooking platform is growing in popularity with many businesses now adding it to their online marketing strategy. Semiocast, a social media research firm, showed that Pinterest had 70 million users, (October 2013) with growing user base outside the US. Pinterest has become a great way for business to increase engagement with prospective customers and to showcase…

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