About Bowermans Office Furniture

Bowermans have been supplying office furniture in Australia for 60 years.  Over this time they have built up their expertise in helping customers fit out their office to suit their needs. With four showrooms around Sydney, Bowermans manage a huge stock to meet their customers' needs. Their reputation for providing quality furniture is fiercely protected by the businesses focus on expert advice and attention to sourcing the right product. 

The SEO Challenge

After Bowermans had their website created, they were faced with the challenge of how to reach new customers when their website was only showing up on page ten of Google searches for "office furniture Sydney".  The website contained a comprehensive list of Bowermans' products and detailed information about showrooms but the website itself was not attracting the many people who were searching for office furniture on the web.

The Fatpublisher Solution

Fatpublisher worked with Bowermans to identify the key search phrases that they wished to target and researched the phrases that aligned with this industry and customer demographic.  Once these key phrases were identified Fatpublisher went to work on a program of organic optimisation (that is without any need to advertise) to improve the findability of the Bowermans website for search engines.

The organic work included website structure optimisation, content writing, content optimisation, location based optimisation and competitior analysis.  The work has continued over many months to include Google Places optimisation utilising Google Maps. The team at Bowermans recognise the need for maintaining an ongoing program of optimisation to keep the site in

The Results

Within six weeks of the optimisation program implementation, Bowermans went from page 10 to page 1 of search results for all the major search engines (see the links below).  This status has been maintained through a consistent program of optimisation.

Since starting the program, Bowermans have been able to streamline their showroom operations as the website and search referrals were contributing greatly to the efficiencies of reaching a greater target audience without the need for showroom visits.  This gave rise to a more Bowermans focusing their location expenses on running one showroom instead of four with an improved display and even more time for the customer.

See the search engine results for yourself!

Google: office furniture sydney
Bing: office furniture sydney
Yahoo: office furniture sydney