Content Strategy & Copywriting

Determining what, how, when, where and why content should appear on a website, is vital in both small and large web projects. What will be the tone and style of the website? How will it flow with the design? Content strategy is the key.

Content strategy

Fatpublisher content strategy services range from competitive analysis, content planning and content auditing, through to developing editorial style guides, CMS analysis and search engine optimization strategies.

Copywriting

All projects with digital content require a specific, strategic and stylistic approach to ensure their overall success. Your brand identity, its goals and target audience need to be represented and addressed with words that are relevant and striking. We create online copy to deliver your message – engaging the user, while upholding the highest content usability standards.

Fatpublisher copywriting services include website copy, newsletter copy, blog copy, Title Tags, Meta Descriptions, Search Engine Optimisation (SEO) copywriting and online copy editing and proofreading.

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