E-commerce web design, shopping carts and happy customers

Customers love buying products and services via our e-commerce websites. Large product images, easy to browse product categories, fast and secure online checkout. A happy customer is a good customer - let us keep it that way.

The Fatpublisher e-commerce solution is a secure, multi-featured, online shopping cart designed to meet the needs of both small and large businesses. One size does not fit all - we offer a variety of out of the box e-commerce options all aimed at boosting sales and improving business profitability.

E-commerce in Australia poised to take-off

E-commerce in Australia is set to boom as more Australians choose to shop and buy online from the comfort of their home. Many traditional and established retailers have been slow to embrace e-commerce and remain a number of years away from realising the opportunity that web e-commerce presents. Now is a great time for small to medium size Australian businesses to sell online as consumers seek out niche products and tailored services.

"According to research commissioned by eBay, online retail in Australia is forecast to reach $33.8 billion by 2012, up from $24 billion in 2009."

Increase sales

The Fatpublisher e-commerce shopping cart is designed to create a great online experience and increase sales. Customers are more likely to shop with you again if their earlier shopping experience with you was a pleasurable one.

Reach a wider market

An online e-commerce store can reach a wider market than a traditional shop-front store. Attract more customers either interstate, internationally or simply those customers that like to shop outside of normal business hours. Our e-commerce shopping cart and product catalogue is also optimised for search engines and will naturally achieve a high rank in the search engines.

E-commerce analytics

The Fatpublisher e-commerce shopping cart leverages the powerful features available within Google Analytics to track referrals, conversions and checkout abandonment. Easily add goal tracking codes to any page of your website using our content management system Site Manager™.

Features

  • easy e-commerce checkout process utilising the latest in easy to use web form design
  • integration with your product inventory management system, product pricing and stock levels kept up to date
  • accept credit card payments online from VISA, MASTERCARD, AMERICAN EXPRESS card holders, payments deposited directly into your nominated e-commerce merchant bank account
  • accept payments from PAYPAL and 'GPAL' (Google checkout only available in US and UK at this time)
  • product pages optimised to increase sales
  • return customers can login and checkout quickly, automatically retrieve billing & shipping information
  • simple or advanced freight calculation
  • promotion codes discounting
  • comprehensive reporting : orders awaiting delivery report, sales by location, sales revenue by product category, active and inactive customers report
  • e-commerce product multi-pricing - ease of use and maintenance of products of varying characteristics and prices i.e. colours, sizes
  • trade and wholesale customers login and product pricing
  • online sales assistants i.e. 'people who bought this also bought...' and 'buy popular products by category'

See our related digital services including Web Design, Web Development, Microsites & Landing Page Design, Email Marketing and SEO.

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