Microsites & Landing Page Design
If you have a new product hitting the market, an extraordinary event to promote or just want to get a message out there, microsites and landing pages are the best method of raising customer interest and engagement and achieving a higher rate of conversion.
Sharpen your message and achieve a high rate of conversion
Microsites, also known as campaign sites or landing pages, are a way of sharpening your message and delivering it to a qualified segment of your target market and/or existing customer base. Microsites and landing pages usually give rise to a hype of activity involving a mix of marketing and creative skills. Fatpublisher will guide you through a process involving email marketing, design, customer database management, analytics and deployment.
Track and fine tune your campaign using analytics
One of our important company values is openness and transparency. We like to share as much information about the web and your websites performance with you as possible. Using a combination of analytics and traffic tracking techniques you will gain a unique insight into how your customer thinks and what they want. This knowledge will shape your current and future microsite and landing page campaigns and lead to higher customer engagement and sales.
New product or service launches
If you have a new product hitting the market and wish to generate as much interest as possible, microsites and cleverly designed landing pages should be your marketing tool of choice. A microsite or landing page will focus on the important reasons why your customers might wish to try or buy your product or service and makes it easy for them to find out more information or buy now.
Lobbying & petitions
The internet will continue to revolutionise how we mobilise and deliver opinions and views to those in positions of power and influence. A microsite is often the best way of raising public and consumer awareness and for capturing support on important issues that would otherwise go unnoticed. Fatpublisher has a great deal of experience and the technology necessary to run successful lobbying, refer-a-friend, petitions, polls and email campaigns.
Large event promotion
Events often have great deal of information that need communicating such as speaker information, venue details, travel arrangements, program and price. Rather than pack this information into your existing website a small dedicated microsite will create a far more pleasurable experience for your attendees and ultimately lead to a higher rate of customer engagement and higher conference attendance rates.
We look forward to discussing your microsite or landing page requirements. If you have any questions regarding microsites or landing pages, please do not hesitate to contact us.
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