• By Type
• By Industry
• Online Strategy
• Web Design
• E-commerce
• Web Development
• Content Management System
• SEO Services
• Email Marketing
• Logo Design & Brand Strategy
• Google Adwords Management
• Microsites & Landing Page Design
• Blog Design
• iPhone & iPad App Development
• Content Strategy & Copywriting
• Advanced Web Hosting

Our 6 Step online strategy and positioning workshop will unlock unrealised product and brand value and build long lasting business benefits for your company or organisation. Speed to market with your idea, innovation, or new product, is no longer the only key driver of online strategy. As online tools become more readily available to you and your competitors, it is important that your business or organisation is positioned to create a unique customer experience and achieve maximum online exposure. The importance of conducting an online strategy workshop at Fatpublisher prior to proceeding with web design and web development, has never been greater.

Your ideas and great products combined with our experience and online knowledge will lock in success. Your online objectives will be realised sooner.

Identify your opportunities

The internet has presented a wonderful opportunity for niche businesses. Potential customers, previously unaware of your product or services can now find you easily via a search engine or via a social media website such as Facebook or Twitter. Compared with traditional media costs, an investment in online media can produce a significantly higher rate of return, drive greater interest in your products and services and drive business growth. Step 1 in our online strategy and positioning workshop focuses on identifying opportunities such as these.

Know your customer

What are your customers motivated by? What are your customer demographics? How large is your customer base? Where are your customers now spending most of their time online? Are they spending a lot of time online? Step 2 of our online strategy and positioning workshop finds answers to these questions and provides us with the important information necessary to build a successful online strategy.

Know your brand

Step 3 of our online strategy and positioning workshop will involve getting to know your company and organisations brand and product offering. What is it about your brand that your customers find attractive (or unattractive)? Does your brand communicate your products or service offering in a clear, unmistakable and unique way? In this step, your opportunities, customer knowledge and brand awareness combine to form a clear online strategy direction.

Online technology, digital services and media channel selection

Technology, digital services and media channel selection is Step 4 of our online strategy workshop. We use a weighted matrix of available Technologies Vs Requirements to arrive at a list of recommended technologies, digital services and media channels. Fatpublisher can implement either an open source content management solution (CMS) or, for enterprise content management capabilities our bespoke Site Manager content management system may be most appropriate. We identify which of our available digital services are most appropriate to your requirements such as web design, web development, e-commerce, email marketing, SEO etc. We identify the benefits of each media channel (including social media networking sites such as Facebook, Twitter, LinkedIn etc) and estimate the level of resourcing that will be required to participate in the various media channel solutions available.

Build a Roadmap

We have identified your opportunities, we know your customer and your brand. We have identified and short listed preferred technologies, digital services and media channels. In this step of the online strategy workshop we set realistic milestones and plan the resources necessary to achieve the objectives of your online project.

Create a Measurement Plan

Step 6 of our online strategy workshop involves identifying the metrics that will determine the project as a success. Many of your project objectives can either be measured via automated analytics or via customer and staff surveys and feedback. The web has a great number of analytical and user feedback tools that provide business owners and managers with information necessary to report your projects return on investment.